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Dave Joshua is the man who is going to \\u2018revolutionise the bus industry\\u2019. That\\u2019s quite a claim for this native of Gloucestershire who is now General Manager for Optibus in the UK and Europe.
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With a background in data and software, he\\u2019s also a \\u2018newbie\\u2019 in the bus industry and brings with him clarity of thought that comes from standing outside of the wood, while the rest of us are in with the trees.
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Chatting over lunch with Leon Daniels, he talks about the huge opportunity in front of us - but adds that a \\u201clevel of bravery is required.\\u201d\\xa0
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\\u201cOne the greatest things the bus industry needs to realise is the impact it can bring to the individual. But to make that change, it has to change itself.\\u201d Dave Joshua says.
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He argues that we need to alter the perception of the industry to treat it like a utility, not a \\u2018nice to have\\u2019.
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\\u201cWe need to change the bus industry so the next generation coming through, use it like brushing your teeth - they do it without thinking about it.\\u201d
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At the moment, you need to know so much about transport before you use it, \\u201ca bit like an entrance exam,\\u201d observes Leon Daniels.\\xa0
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When we turn on a tap, water comes out. We don\\u2019t need to know who supplied it, what process it went through and what source it comes from.
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So is it possible that transport can become as intuitive? You hold your hand out and it\\u2019s just there.
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Well, that\\u2019s what optimisation and big data is about is about.\\xa0
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If you thought that this is all about straightforward bus scheduling, you\\u2019d be wrong. That\\u2019s like comparing a Sinclair ZX Spectrum with today\\u2019s latest laptops\\u2026
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