Stop Ignoring Marketing Fundamentals with Theresa Baiocco
b'Tim Ash speaks with the founder of ConversionMax about marketing fundamentals often ignored by optimizers. Find out why segmenting your aaudience considering your competitors, performing a SWOT analysis, and defining the right positioning are still the keys to CRO success. Oh, and find out why Theresa jumped out of a perfectly good airplane \\u2013 twice\\u2026'