How To Use Persuasion To Build Trust With Calum Coburn
b'When you\\u2019re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called \\u201cprospect theory,\\u201d and today\\u2019s guest is an expert. Literally.
Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive measurable profit improvements.\\xa0
On today\\u2019s show, Calum and Brian discuss the finer points of \\u201cprospect theory,\\u201d along with how to start building the foundations of trust as soon as your prospects see your web copy.'