The Minimum Viable Audience
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When you're launching a new product or business, focus on who you want to serve, because if you try marketing to everyone you appeal to no one. In this podcast, Alan discusses the idea of the Minimum Viable Audience (MVA) and why it's so important to focus. Listen to hear more about:
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- Why to avoid trying to go broad and selling to everyone. Instead, you should pick the people who'll love what you do and find out what their dreams, wishes, hopes and fears are.
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Listen to the show to learn more about the benefit of picking the people who'll love what you do, rather than trying to market to everyone.
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