Paul Gillin Covers All the Bases - Technology, Marketing and Social Media
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Paul Gillin is an independent consultant, author, speaker, writer and Enterprise Editor at SiliconANGLE.\\xa0
He has made his mark in the industry during an impressive career spanning all the changes of the past 30 years - from his time writing for Ziff Davis, to his years as editor-in-chief at Computerworld, to his work as one of the founders of TechTarget. Paul is also the author of five books and more than 300 articles on the topic of social media and digital marketing.
In this conversation with Look Left\\u2019s John Moran, Paul shares his insights on many of today\\u2019s leading issues. Highlights include:
00:59 - Is \\u201cdigital transformation\\u201d a buzzword?
04:27 - Technologies getting a boost from the response to COVID-19.
06:23 - Paul doesn\\u2019t love the term \\u201cartificial intelligence.\\u201d
08:44 - How covering technology has changed in the digital era.
11:19 - Advice for business executives on successful media interviews.
16:57 - The difference between demographics and psychographics in marketing.
20:42 - Recommendations for great webinars and video presentations.
22:36 - What makes an effective PR pitch?
26:42 - Paul\\u2019s thoughts on the state of social media.
We invite you to subscribe to the Look Left @ Marketing series - on Apple, Google, Spotify or wherever you get your podcasts. And, of course, we welcome your comments and suggestions for future episodes.
Next up, Bryan Scanlon has a lively discussion with Scott Gerber, CEO of The Community Company, an organization that builds and manages communities for global brands and media companies.\\xa0
Thank you for listening to the Look Left @ Marketing podcast.