Julie Dennehy on Using Creative PR to Connect Brands with Consumers
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Founded in 1996, Dennehy Public Relations is a boutique agency, and the woman behind it is Julie Dennehy. She connects brands with consumers via creative PR, having built a diverse portfolio of clients that includes well-known brands, small businesses and events.
Julie has also served as president of the Boston chapter of the Public Relations Society of America (PRSA) and currently teaches at the Boston University College of Communications. Look Left\\u2019s Davida Dinerman recently caught up with her. Conversation highlights include:
01:21 - How Julie got into the public relations industry and starting her own agency.
03:20 - Changes she\\u2019s seen in PR over the last two decades.
05:40 - Her journey through the \\u201c2020 pivot.\\u201d\\xa0
07:02 - The unique nature of learning as much from her students as she teaches.
10:30 - Learning where younger audiences are getting their news/content is key to future PR success.
13:57 - Her thoughts on how certain obstacles facing women in business are eroding.
19:22 - How the pandemic prioritized creativity and user-generated content in marketing.
23:19 - The concept of \\u201cdoing well by doing good.\\u201d\\xa0
27:28 - What PR professionals could learn from jugglers.
31:13 - What Julie would want to do if she wasn\\u2019t in PR.
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