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Don Fluckinger covers customer experience (CX) management and its enabling technologies for Tech Target\\u2019s Search Customer Experience and their allied systems for SearchContentManagement. His previous articles have appeared in publications and websites including SearchHealthIT, Ziff Davis\\u2019 PDFzone.com, Briefings on Hospital Safety, The Boston Globe, Billboard and Antiques Roadshow Insider.\\xa0

Don also had a stint working as a PR pro alongside Davida Dinerman. The two chatted about a variety of topics.

02:07 - Don\\u2019s intro into journalism started with music

05:15 - How being a music journalist prepared him to write about tech

06:34 - The evolution of journalism over the last 30 years

11:41 - Article ideas often news-based, but PR pros are also helpful in framing a topic

14:01 - When breaking news is your beat, schedules can be fluid

16:19 - The best time to reach out with an embargo

17:53 - How Don determines what he\\u2019ll cover and who he\\u2019ll talk to at a trade show

21:48 - Virtual are necessary now, but Don misses the face-to-face experience

23:51 - Topics that are particularly interesting to him right now

27:42 - The transition from journalism to PR was harder than anticipated

30:25 - On how he prioritizes PR email

31:35 - Things PR pros do that drive him \\u201cbananas.\\u201d\\xa0

35:37 - Don shares his affinity for cooking \\u2014 especially with cast iron skillets and barbecue

39:03 - Don offers details on an unexpected brush with a member of the J. Geils Band