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For the past 35 years, Peter Arnold has been immersed in the high-stakes world of Washington political and corporate affairs. Following his years as a White House speechwriter during the Reagan and Bush administrations, Peter began leading national media campaigns, including serving as director of public affairs for UN-50, which organized the United Nations' 50th anniversary.\\xa0

In 1998, Peter founded Arnold Consulting in Washington, D.C. Since that time, he has managed successful government and media campaigns for some of the nation\\u2019s highest-profile public policy issues of the past quarter century.

Peter Arnold is a graduate of Dartmouth College and a classmate of Look Left\\u2019s Davida Dinerman. Davida and John Moran recently caught up with Peter to talk about his illustrious career and the best ways for corporate leaders to communicate in today\\u2019s fast-paced media climate. Here are a few of the highlights:

01:43 - Tips for planning a successful communications campaign\\xa0

04:37 - Corporate executives should not treat speeches like policy papers

06:10 - Tech companies need to earn the trust of consumers and policy makers

09:03 - Most people would be shocked to know how much of their data is gathered by tech giants

12:13 - Allocating financial resources for 2021 political and corporate campaigns

16:53 - Peter\\u2019s experience as a White House speechwriter

22:10 - Having a front row seat for many of the dramatic events of the late 1980s

24:44 - How should companies handle negative news?

26:42 - Suggestions for effective speeches

29:35 - An experience that left a lasting impression - the importance of \\u201cdoing good things\\u201d