A Simple Framework for Crisis Action
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In times of crisis, there\\u2019s a lot of scrambling, even for well-prepared organizations. When a real crisis hits \\u2014 not an \\u201cevent\\u201d or an \\u201cincident\\u201d \\u2014 you haven\\u2019t seen everything. COVID-19 has had more than its share of \\u201cOh s**t!\\u201d moments - situations that simply are not in even the best crisis or continuity plans. Yet, somehow you need to manage.
Bryan Scanlon, founder of Look Left Marketing, lays out a framework for companies to utilize in crisis situations.\\xa0This framework values the importance of dousing immediate fires and looking ahead to prevent other fires from growing and spreading. It also provides a practical meeting structure and gets everyone focused.
In addition to this podcast, you can view an infographic of the framework.\\xa0