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Alex Blumberg is a former producer for This American Life and Planet Money. Last year he founded Gimlet Media, a podcast network, and hosts its first show, StartUp.\n\n\u201cWhen someone starts talking about something difficult, when they get unexpectedly emotional, your normal human reaction is to sort of comfort and steer away. To say, \u2018Oh I\u2019m sorry, let\u2019s move on.\u2019 What you need to do, if you want good tape, is to say, \u2018Talk more about how you\u2019re feeling right now.\u2019\xa0It\xa0feels like a horrible question to ask. It feels like you're going against your every instinct as a decent human being to go toward the pain that this person is experiencing.\u201d\n\nThanks to TinyLetter, Lynda and Alarm Grid for sponsoring this week's episode.\n\nShow Notes:\n@abexlumberg\ngimletmedia.com\nBlumberg\u2019s archive on This American Life\n[2:00] Longform on Reply All #7: This Website Is For Sale\n[2:00] Longform Podcast #23: Starlee Kine\n[4:00] "Company Eight" (Matthew Pearl \u2022 The Atavist \u2022 Jan 2015)\n[20:00] "91: 33 Million Dollar Box" (This American Life \u2022 Jan 1998)\n[20:00] "115: First DayFirst Day" (This American Life \u2022 Nov 1998)\n[27:00] "236: Stock Making Sense" (This American Life \u2022 Apr 2003)\n[30:00] "355: The Giant Pool of Money" (This American Life \u2022 May 2008)\n[34:00] "365: The Day The Market Died" (This American Life \u2022 Oct 2008)\n[36:00] StartUp\nLearn more about your ad choices. Visit podcastchoices.com/adchoices