How to avoid bad will, and when not to chase perfection

Published: Dec. 2, 2019, 9:30 p.m.

You might think charging for broken appointments is a good preventative, but really it's just one of many ways to create bad will in your patient community.

Strange as it may seem to say, there are times when the perfection you are chasing isn't real or isn't achievable.  We'll talk about all this and more.