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On Todays show Christo shares his \\u2018Life Changing Question\\u2019\\xa0 - \\u201cWhat do I want to be known for?\\u201d\\xa0 A question that has transformed the fortunes of many individuals and businesses.

Christo also covers

• How he moved from being a pro-surfer to marketing expert, helping 1,000\\u2019s of businesses to increase their profitability
• The importance of managing the perception of your brand and why its important to go against the crowd.
• How De Beers shifted the \\u2018perception\\u2019 of diamonds and made it them the \\u2018romantic\\u2019 gesture that they are today.
• What happened when he recently dropped his pants on stage.
• Why he recommends drinking sparkling water from champagne glasses as a way engage the team.
• The importance of \\u2018celebration\\u2019 and \\u2018gratitude\\u2019 for business success.

Resources mentioned in the show

BasicBananas.com/blast-off
http://www.basicbananas.com/blast-off
Discount code: Bees

Books

These two books:

https://www.amazon.com/s?ie=UTF8&page=1&rh=n%3A283155%2Cp_27%3AFranziska%20Iseli

\\u2018Predictably Irrational\\u2019 by Dan Ariely,
Influence by Robert Cialdini