171: Mistakes Business Owners Are Making With Their Marketing With Valentina Borbone & Kevin Bees, Profit Maximisation Expert
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Valentina Borbone has taught Digital Marketing for blue-chip organizations and small businesses since 2008.
Valentina heads up an experienced team of 19 at Banter Group, a full-service, can-do marketing agency.
She prides herself on being down-to-earth, completely transparent and helping businesses achieve great success by offering marketing support from experienced professionals.\\xa0 With an extensive agency-side marketing career spanning 20+ years, Valentina and her team have worked across most industry sectors and enjoy the challenge of finding solutions.
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Valentina shared in this episode:
- How her life transformed when she became a mum and was made redundant.
- How her desire for marketing and helping business owners led to starting her own business.
- How she grew to 8 employees in just 8 months.
- How she set up her business so her team can work flexible hours and be with their family.
- The importance of being Collaborative, Creative, and Constructive.
- How conversations lead to solutions.
- How she dealt with post-natal blues by speaking it out loud.
- Mistakes business owners are making with marketing, and what to do about it
- Her Life Changing Questions:
What are you built for?\\xa0
What is my purpose in life?
How can I help people?
- How she helped people during the bushfires, baking food and sheltering pets.\\xa0 How has she been able to join the board to help with disability services for kids
- And how she helps by giving 20 people jobs and helping them thrive with their families.
Habits that have given her success:\\xa0
- #1 is discipline - start 6.20 am every day, non negotiable
- Daily task list, with 3 non-negotiable each day.
- Empower your people, no micro-managing.
- Teach, not tell.
- Routines are important; planning quarterly in advance.
- Delete, Delegate or Do it.\\xa0\\xa0No double touching of emails.
- Why you should not give up - keep going.\\xa0\\xa0Stick to what you are good at, and get help with
- And much more.
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Resources mentioned in this episode:
ChatGPT
https://www.instagram.com/banter.group/
https://www.bantergroup.com.au/
If you would like more insights on profit maximization for your
business visit\\xa0www.ProfitHive.com.au