167: How To Be Successful At Sales, Even If You Are An Introverted, Non-Sales Person; With Ben Lai, and Kevin Bees Profit Maximisation Expert

Published: May 24, 2023, 8 p.m.

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Ben Lai is a former nurse turned sales coach and founder of\\xa0www.salesethos.com.au

He is a Telstra Awards nominee and has been featured in the Australian business journal, medium and 89.9 the light.

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As a self-professed introvert, he now helps people from non-sales backgrounds to sell their services ethically and effectively.

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In this episode Ben Shares:

  • How his career started in Nursing, and how he cared for people for a living
  • How his parents approved of this career but had a dream to be a professional speaker
  • His decision to start his own business and needed to learn to sell, so moved to a sales role.
  • How even introverts and non-sales people can learn sales skills.
  • That Sales skills are learnable.
  • Why selling is a way to do good for others.
  • The Trust Equation - David Maister
  • The power of self-orientation: \\u2018We get what we want by helping other people get what they want\\u2019 - so focus on being client orientation.
  • How to double your sales conversion:\\xa0

\\xa0- know what your clients care about and why they care about it.

  • How to command higher prices and drop sales resistance
  • A tool called the: Universal Translator: \\u201cWhat this means for you is\\u2026\\u201d
  • His Life-Changing Question:\\xa0\\xa0\\u201cWhat is your purpose?\\u201d\\xa0\\xa0It sets the course of every decision you make.\\xa0\\xa0This question has guided Ben to make difficult transitions from nursing to sales, and then from employee to Self-employee
  • Why we need to embrace our struggles, don\\u2019t complain, and look for opportunities.
  • How Ben overcame a chronic 14-year-long depression.
  • During challenging times ask: \\u201cWhat can I learn from this experience?\\u201d
  • Habits: How STOPPING disempowering habits can be as powerful as starting new habits, and the power of \\u201cdopamine detoxification\\u201d eg social media, sugar, gaming.
  • And much more\\u2026\\xa0

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Resources Mentioned In This Show
www.salesethos.com.au

David Maister - The Trusted Advisor

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If you would like more insights on profit maximization for your business visit\\xa0www.ProfitHive.com.au

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