166: How To Maximise Your Profit With Marketing, with Brandon Cobb & Kevin Bees, Profit Maximisation Expert
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Branden Cobb is a Profit Driving Marketing Executive.
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He knows that companies are only as strong as their people. His career includes leading teams of up to 500 members, fostering 100% retention during major organizational changes, and creating a culture of collaboration and shared success. He ensures that teams have the information, tools, and support for success while providing coaching and mentoring.
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SOME OF HIS CAREER HIGHLIGHTS INCLUDE:
- Navigated teams through significant change including turnarounds, acquisitions, and restructurings
- Orchestrated successful campaigns for iconic brands such as Jaguar Land Rover, HP, Intel and Corcoran Global Living
- Established profitability for the 1st time and grew revenue exponentially quarter after quarter thereafter
- Following the merge between Corcoran and Coastal Premier Properties, contributed in the corporate rebranding, helped increase sales to an all-time high and retained staff
- Propelled revenue to $500M, poising company for its later acquisition, drove 8% growth and outpaced a negative market by 10%
- Drove record-breaking sales revenue, outpaced average market share growth and grew social media engagement 1k%+
- Unified 15+ companies with 80+ offices throughout CA, NV, and OH into one organization at the company level
- Final Keynote Speaker \\u2013 Corcoran Global Living 2021 Leadership Conference
- 10+ Publications, Videos and Guest Appearances on Podcasts sharing subject matter expertise
- Attracted $4M in financing for 10 films and 100+ projects; generated 3 offers for a movie distribution deal with Sony Pictures, and positioned the company with a top 1%-viewed IMDb profile
- Humbled recipient of congratulatory notes from Disney Chairman and HBO Executives
In today\'s episode, Branden shared:
- How he worked with\\xa0NotImpossible.com\\xa0and helped 3d print prosthetic arms in the Sudan, Africa and used a computer system to help someone with ALS tell his wife he loved her again.
- How he raised $4m in financing and built a network with senior executives in TV execs.
- How to reach your ideal client, even if they are hard to get.
- The power of providing data and statistics in your marketing to get attention.
- Why he is working with India now, and why businesses should embrace outsourcing and AI.
- Why business owners fear outsourcing and how to overcome that.
- Why marketing should prove ROI.
- What is \\u2018Multi-Touch Point Attribution\\u2019 and why Branden will do a Ph.D. on this topic.
- Life-changing question: \\u201cHow can you live your life without regrets?\\u201d\\xa0\\xa0And how this question enabled him to move states, find new opportunities and find the love of his life.\\xa0\\xa0\\xa0This question can really drive you to give the best you have in every scenario.
- That \\u2018Failing because a lack of talent is ok for Branden, but failing because of a lack of effort is not\\u2019.
- Productivity hacks that have allowed Branden to accomplish so much in such a short space of time.
- And much more\\u2026
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Resources Mentioned In The Episode:
https://www.linkedin.com/in/brandencobb1/
Branden@MarketingExec.US
Books
The Art Of Productivity By Jim Stovall
The immutable laws of marketing By Al Rise & Jack Trout
Harvard Business Review
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If you would like more insights on profit maximisation for your business visit\\xa0www.ProfitHive.com.au
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