135: How to create an internationally successful brand, with Martin Buggy & Melissa Edyvean of Bondi Chai, and Kevin Bees, Profit Maximisation Expert.
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Chai latte is a Western take on India\\u2019s centuries-old \\u2018national drink\\u2019 chai masala and was
completely unknown in Australia at the time, but Martin & Melissa were convinced that chai latte would eventually be huge in Australia and set about creating their own, unique pre-mix.
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After an inauspicious start \\u2013 selling just 17kg in their first month \\u2013 Melissa today sells
around 6 tonnes of product a month and someone, somewhere in the world, enjoys a
Bondi Chai Latte every two seconds.
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Bondi Chai has become the most awarded product of its kind in Australia, picking up awards from Telstra, and even a Stevie award.
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And Martin and Melissa have created an ideal lifestyle, working from their home office in Port Stephens (or wherever in the world they can get internet), with a handful of team members they generate multiple millions per year in revenue, and look set to expand rapidly with significant interest in the Chinese market.
- The power of being \'ambitiously lazy\', which enabled them to create an innovative outsourced delivery model for Bondi Chai
- How they have successfully grown their business internationally
- Tips on being life partners and business partners - and how to navigate this and still remain happily together.
- The importance of keeping an external sounding board/coach on your team as you grow your business.
- The benefits of being around other business owners, attending regular training, and continuous growth through reading.
- Their life-changing question - what more is there to life than this?
- An exciting charitable adventure they are embarking on to ride 500km across Thailand to raise funds for Hands Across The Water
- And much more
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Charitable Cause:
https://www.handsacrossthewater.org.au/fundraisers/BondiChai81
Resources mentioned in the show:
https://www.bondichai.com.au/
Books:
Wallace Wattles - Science of Getting Rich
Wallace Wattles - Science of Being Great
Wallace Wattles - Science of Being Well\\xa0
Big Magic - Elizabeth Gilbert
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