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b'Dave Gordon is an internationally recognized brand, marketing and communications expert. He is an inspirational leader, speaker and author with a mission to help people identify, communicate, and deliver their unique value to build stronger personal, team and corporate brands. Dave\\u2019s work has positively impacted teams, organizations and associations in countries around the world, including the United States, Canada, the United Kingdom, Australia and New Zealand. His new book TIP: A Simple Strategy to Inspire High Performance and Lasting Success came out on January 29th.\\n\\nLEADERSHIP INSIGHTS\\n\\n- If you just focus on being/existing where you are, you are not focusing on high performance. When you perform at a higher level, you stand out.\\n- You can maintain success for a long period of time by consistently performing at a high level.\\n- If you focus on whom you exist to serve, this gives you an idea of where to focus to either work harder or smarter.\\n- Take the experience of the customer personally.\\n- Don\\u2019t do better work to get a better \\u201ctip\\u201d or compensation\\u2014do it to take care of the customer, THEN you will see high performance and lasting change.\\n- To remain driven and internally motivated, know your purpose. The way you can know your purpose is to finish this phrase: \\u201cI help people _____.\\u201d\\n- A brand is something you promise to the world. What is your promise to the world?\\n- If you were only known for one thing, what would that thing be?\\n- Human behavior is inconsistent. Brand behavior is consistent.\\n- If you are providing unique value, you become a value brand.\\n\\nQUESTIONS TO INSPIRE US TO ACTION\\n\\n\\u2013 What is some lesson, saying, or experience that continues to influence your leadership to this day? As a player or coach of a team, taking care of the individual players while also taking care of the team as a whole.\\n- Use three descriptors to finish this sentence: \\u201cA leader is\\u2026\\u201d Aligned, positive, and encouraging.\\n- What is a question that leaders should be asking either themselves or others? What do people think of me? (Intention is important, but perception matters too.)\\n- What book would you recommend to leaders? The Energy Bus by Jon Gordon (Dave\\u2019s brother!).\\n- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Communicate better\\u2014be consistent and clear.\\n- As a general life principle, is it better to ask \\u201cwhy?\\u201d or \\u201cwhy not?\\u201d \\u201cWhy?\\u201d If you can get to the \\u201cwhy?\\u201d of something, you can get to the answer.\\n\\nWebsite:\\nhttp://www.davegordon.net\\n\\nContact:\\ndave@gordoncc.com\\n\\nFind Dave on social media:\\nTwitter: https://twitter.com/davegordon_9 (@davegordon_9)'