Discussion: How to Build a Community That People Want to Join

Published: Nov. 10, 2019, 6:05 a.m.

b'Josh, Jonathan, and Thomas discuss Monday\'s interview with Jono Bacon about the importance of communities f0r brands and organizations. Their discussion includes what brands do this well, whether or not they have been able to provide help within a brand\'s community, and how capitalize on strengths and minimizing weaknesses when developing a community. They also discuss why organizations may shy away from attempt to build community and why they might develop it for the wrong reasons.\\nKey Takeaways:\\n- Focus on quality.\\n- Community equals commitment and retention.\\n- Every day you have to earn your position.\\n- Be interdependent rather than independent.\\n- Learning people\'s names is a great way to foster community.\\n- When building community, make sure that everyone in your organization/on your team is involved in the process.\\n- Build a community that earns you a "browser tab" in people\'s lives.\\n- Understand what success looks like for your community members, and show them that you are able to help them get there.'