Developing Strategic Relationships Using Content Creation with James Carbary

Published: March 17, 2020, 11:48 a.m.

b"James' podcast, B2B Growth, has been downloaded more than 3 million times and is a top-ranked podcast according to Forbes. He's the best-selling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know, and he's been a contributor for Huffington Post, Entrepreneur, and Business Insider.\\n\\nLEADERSHIP INSIGHTS\\n\\n- Build strategic relationships with people by giving them the opportunity to share their expertise.\\n- The three-part content-based networking framework: 1. Establish your goal (e.g. connecting with your target audience), 2. People (e.g. which people are in your target audience), 3. Content (e.g. what kind of content you can great with this audience).\\n- Become a host/hub for conversations.\\n- Your goal should not be creating content but building an audience and community.\\n- Sweet Fish Media\\u2019s values: Love people well, never stop learning, and own the result.\\n\\nQUESTIONS TO INSPIRE US TO ACTION\\n\\n\\u2013 What is some lesson, saying, or experience that continues to influence your leadership to this day? Patrick Lencioni\\u2019s emphasis on leading using three core values.\\n- Use three descriptors to finish this sentence: \\u201cA leader is\\u2026\\u201d A communicator, someone who cares, and someone who loves well.\\n- What is a question that leaders should be asking either themselves or others? Have I loved my people well today?\\n- What book would you recommend to leaders? The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni\\n- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Start empowering your teams more\\u2014delegate and trust them so you are no longer micromanaging and can focus on more strategic issues.\\n- As a general life principle, is it better to ask \\u201cwhy?\\u201d or \\u201cwhy not?\\u201d \\u201cWhy not?\\u201d because saying \\u201cyes\\u201d to opportunities and finding out what works will help to move the needle more quickly.\\n\\nWebsite:\\nhttp://sweetfishmedia.com\\n\\nContact:\\njames@sweetfishmedia.com\\n\\nFind James on social media:\\nTwitter: http://twitter.com/jamescarbary (@jamescarbary)\\nInstagram: http://instagram.com/jamescarbary (@jamescarbary)\\nLinkedIn: http://linkedin.com/in/jamescarbary (in/jamescarbary)"