Branding in Leadership with Liza Looser
b'Liza Looser is the founder and CEO of The Cirlot Agency, a global brand strategy, integrated communications, and business development firm specializing in public relations, creative development and media strategy. Over the past 35 years, the firm has grown to represent both private and public companies on a national and international basis. It has also become known as one of the top three aerospace defense communications agencies in the nation. Liza has degrees from Mississippi University for Women and Harvard Business School, and she is the Chairman of the Board of the Center of Innovation and Entrepreneurship at the University of Mississippi.\\n\\nLEADERSHIP INSIGHTS\\n\\n- The majority of team members from The Cirlot Agency\'s early days are still with the firm. Part of the "secret" to this is to build trust, reward your team, and share your vision. These three things will help to bring long-term success.\\n- When it comes to personal and organizational branding, trust and personal commitment are vital. If you do not provide a personal touch, you will become a commodity. \\n- Be conscious of the branding you are putting forth to others (e.g. how you are positioning yourself).\\n- Every company is different - know your organization\'s DNA (what makes you unique), figure out how to develop your messaging, and make sure that messaging is consistent. Claim your space.\\n\\nABOUT The Cirlot Agency\\n\\n- The Cirlot Agency focuses on three key areas: Global brand strategy, integrated communications, and business development.\\n- One of the top three aerospace defense communications agencies in the nation.\\n\\nQUESTIONS TO INSPIRE US TO ACTION\\n\\n- What is some lesson, saying, or experience that continues to influence your leadership to this day? 1. Having a few bad bosses (which led Liza to determine never to become one). 2. Having an early leader in Liza\'s career set a standard of staring the organization\'s day off in prayer.\\n- Use three descriptors to finish this sentence: \\u201cA leader is\\u2026\\u201d A servant, a guide, and a conductor (e.g. symphony).\\n- What is a question that leaders should be asking either themselves or others? Am I keeping the main thing the main thing?\\n- What book would you recommend to leaders? Good to Great, Jim Collins; Extreme Ownership, Jocko Willink; Blue Ocean Strategy, W. Chan Kim and Ren\\xe9e Mauborgne; Anything by Malcolm Gladwell.\\n- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Leave your insecurity and immaturity at the door.\\n- As a general life principle, is it better to ask \\u201cwhy?\\u201d or \\u201cwhy not?\\u201d "Why not?" But a question often asked at The Cirlot Agency is "What if?"\\n\\nWebsite:\\nhttps://www.cirlot.com'