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‘ You don’t need to reinvent the wheel its more about building a kick-ass brand’
\\nLauren Tickner has one of the world’s top 10 business podcasts, Impact School, she’s known for her highly actionable free content, and for helping people create profitable online businesses. In this absorbing episode, which has something for everyone, Lauren and Catherine discuss building a brand, loving the online space and impact you can make on other people with what you do, listen in and enjoy.
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KEY TAKEAWAYS
\\nI was very unhappy in my corporate life, the thing that made me happy was my social media and I was building a following.
\\nI always knew I wanted to do well and be successful but I thought that to have your own business you had to be an inventor.
\\nHaving your own business
\\nFor me, it’s the freedom I hate people telling me what to do.
\\nIn my corporate job, I couldn’t understand why I couldn’t work from home – where I could do it faster without the travel or distractions of others.
\\nBuilding a brand online
\\nWhen building a business online you need to be solving a particular problem for a particular person.
\\nIt’s about communicating very clearly how that product or service is going to change that person’s life.
\\nIn your industry, you need to know your niche, the problem and the solution.
\\nWhat vehicle are you going to use solve the problem? there are different solutions and you need to choose the one that suits you best.
\\nYou want to make sure people get the fastest results with the services you are offering.
\\nBuilding the brand is more important than building a physical or tangible product.
\\nRebranding
\\nMaking sure your brand is easy to understand is vital so your audience doesn’t become exhausted.
\\nWhen I complete a rebrand I take down everything from the previous brand otherwise you can become attached and use up valuable time going over earlier content changing intros and the brand name.
\\nLeveraging and outsourcing
\\nTaking clients through a specific set of steps is the most sensible way for coaches instructors. When you have developed a system that works it can be effectively used repeatedly.
\\nYou can provide personal touchstones but it doesn’t need to be radically different for each client.
\\nI’ve been able to leverage my business by creating a repeatable process that everyone goes through.
\\nWe have been able to do this because of our core messaging - we help people start high ticket online coaching companies and having a very clear message ensures we attract a very specific group.
\\nAssign responsibility not tasks
\\nAll of the people in my team are contractors and I assign responsibilities, not tasks. You need to know what people are motivated by and use this to drive things forward.
\\nWhen you assign people a task they just feel like a cog in a bigger machine when you assign responsibility, people take on a level of ownership.
\\nMaking an impact
\\nFor me, its hearing about how I’m changing people’s lives I’m not really motivated by money
\\nIt’s my impact on other people that really matters.
\\nI always want to be better than I was the day before, you can change your life if you have intentional action.
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BEST MOMENTS
\\n‘I’m not an employable person’
\\n‘As the business owner, you have to hold your ground’
\\n‘Just pick the thing you do the best and are passionate about’
\\n‘People don’t aim at a specific person or solving a particular problem’
\\n‘I used to take it all way too seriously before I separated my business and personal brand’
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VALUABLE RESOURCES
\\nThe Leveraged Lifestyle Podcast
\\nLeveraged Lifestyle Community: bit.ly/llocfbgroup
\\n\\nLeveraged Lifestyle Summit VIP Priority Notification List: bit.ly/llsummit2019
\\nLLOM - Life Leverage Online Masterclass bit.ly/ctfbgroup
\\nhttps://www.turnerinvest.co.uk/
\\nYouTube: https://www.youtube.com/watch?v=SGS2wM9QEqg
\\nIdeal Media: www.ideal-collective.com/socialagency
\\nWomen Building Wealth Facebook Group: https://www.facebook.com/groups/993747404052781/
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ABOUT THE GUEST
\\nLauren Tickner has one of the world’s top 10 business podcasts, Impact School. She’s known for her highly actionable free content, and for helping people create profitable online businesses.
\\nLauren is committed to helping people who can make a difference, get their message out into the world.
\\nShe wants to make sure those people, perhaps you, achieve two things freedom and fulfilment.
\\nBecause she knows that having a profitable online business can give you the life of your dreams while you’re also making an impact on other people’s lives
\\nFree Workshop: https://newonlinecoach.com/workshop
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CONTACT METHOD
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ABOUT THE HOST
\\nCatherine Turner
\\nCatherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2!
\\nCatherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.
\\nIn 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property.
\\nThis year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of LoLite Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance & Virtual Assistants.
\\nCatherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skillset it takes to create a lifestyle of Freedom, by leveraging time, money & knowledge and using outsourcing and systemisation.
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CONTACT METHOD
\\nhttp://www.ideal-collective.com
\\nwww.instagram.com/catherineannt
\\nwww.facebook.com/catherineturnerspeaker
\\nwww.linkedin.com/in/catherineturnerspeaker
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