David Corbin Illuminates the Value of Authenticity & Brand Slaughter Prevention

Published: Aug. 20, 2019, 4 p.m.

b'David Corbin is a Keynote Speaker, Business Adviser, President of Private and Public Corporations, Inventor, Mentor, and pretty good guy\\u2026..David M. Corbin has been referred to as \\u201cRobin Williams with an MBA\\u201d because of his very practical, high relevant content speeches coupled with entertaining and sometimes side-splitting stories. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes \\u2013 from Fortune 20 companies to businesses with less than 1 million \\u2013 and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon. Secretary of Veterans Administration and others.\\n\\nPreventing Brand Slaughter by David Corbin. The brand, as a tangible expression of a top-performing culture, comes to life when its elements \\u2013 including the mission \\u2013 are taken off the wall and put into daily action at all levels and through all individuals in the organization.\\xa0 l In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable \\u2013 the story of Reliant Hospital \\u2013 how essential brand is to the foundational responsibility of any organization \\u2013 attracting, engaging and keeping top performers.\\n\\nILLUMINATE (Wiley & Sons) Learn to create a positive work environment by accentuating the positive and illuminating the negative.\\xa0 Though \\u201cpositive thinking\\u201d has its place in the work world, we can\\u2019t ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature.'