Why You Should Be Setting Up an Ideal Client Profile (and How to Do It)

Published: Jan. 22, 2015, 2:30 p.m.

b'Hello and welcome to another edition of Growth Bites. Today we\\u2019re going to talk about why and how you should create an ideal client profile. Whether you\\u2019re in the service business or have a product, you need to know who your target audience is, rather than going the \\u201ceasy\\u201d route of targeting everyone. This should even happen before you do any prospecting, sales or marketing.\\n Leave some feedback:\\n What should I talk about next?\\xa0Please let me know on\\xa0Twitter\\xa0or in the comments below.\\n Did you enjoy this episode?\\xa0If so, leave a\\xa0short review here.\\n Subscribe\\xa0to\\xa0Growth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n\\n Connect with Eric Siu:\\n Growth Everywhere\\n\\n Single Grain\\n\\n Twitter @ericosiu\\n\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'