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b'YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more!\\n \\xa0\\n TIME-STAMPED SHOW NOTES:\\n \\xa0\\n [00:21] Before we jump into today\\u2019s interview, please rate, review, and subscribe to the Leveling Up Podcast!\\n [00:40] Some big YouTubers and the techniques they use to attract followers.\\n [01:21] For MrBeast, the most important thing is daily ideation.\\n [02:45] Airrack says that the title and the thumbnail are more important than the video.\\n [03:25] The types of metrics that large YouTubers look for.\\n \\xa0\\n Resources From The Interview:\\n \\xa0\\n MrBeast\\n Airrack\\n Dan Bilzerian\\n Ogilvy\\n \\xa0\\n Leave Some Feedback:\\n \\xa0\\n What should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n Did you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n Subscribe to Leveling Up on iTunes\\n\\n Get the non-iTunes RSS Feed\\n\\n \\xa0\\n Connect with Eric Siu:\\xa0\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Eric Siu on Twitter\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'