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b'Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today\'s digital landscape. Vivian\'s goal is to help people achieve financial independence and create a better future for themselves and their families.\\n\\nWatch the full interview here: https://youtu.be/xGZg8IiDNSg\\xa0\\n\\nDon\\u2019t forget to help us grow by subscribing and liking on YouTube!\\n\\nTIME-STAMPED SHOW NOTES:\\n\\n\\n(00:00) Vivian Tu shares her goal of being rich and desired wealth.\\n\\n\\n(06:00) Focus on increasing earning power rather than saving.\\n\\n\\n(07:16) Importance of learning and being selfish in job choices.\\n\\n\\n(09:50) Vivian\'s mom\'s reaction to her leaving JPMorgan.\\n\\n\\n(11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.\\n\\n\\n(14:28) Why do rich people buy high-end fake bags?\\n\\n\\n(16:04) Women providing for themselves and investing.\\n\\n\\n(20:16) Being flexible in partnership roles.\\n\\n\\n(21:10) Vivian\'s portfolio consists of index-tracking ETFs and target-date retirement funds.\\n\\n\\n(21:51) Slow and steady investing is recommended for most people.\\n\\n\\n(22:13) Chinese culture associates investing with luck and gambling.\\n\\n\\n(23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.\\n\\n\\n(25:09) Vivian\'s business made $3.2 million.\\n\\n\\n(27:20) Vivian feels more fulfilled making $300k from her business.\\n\\n\\n(30:26) Instagram is a powerful platform for Vivian\'s content.\\n\\n\\n(33:01) Vivian Tu mentions the shift in attention spans and content delivery.\\n\\n\\n(34:00) Vivian Tu shares her content creation process and time allocation.\\n\\n\\n(37:31) Vivian Tu breaks down her revenue streams, with brand partnerships being the largest.\\n\\n\\n(41:40) Pricing yourself as a creator.\\n\\n\\n(42:30) Vivian Tu plans to expand into different mediums in the next five years.\\n\\n\\n(43:49) Vivian Tu talks about the structure of her core team.\\n\\n\\n(50:47) Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses.\\n\\n\\n(53:01) Vivian values her friends who understand her experience.\\n\\n\\n(54:43) Vivian believes friendships should be a cost-benefit analysis.\\n\\n\\n(58:09) Some biases hinder certain minorities\' success.\\n\\n\\n(1:00:35) Vivian empowers diverse talent in her hiring decisions.\\n\\n\\n(01:01:30) Vivian Tu talks about her family and work ethic.\\n\\n\\n(01:04:17) Vivian Tu shares her experience as an Asian American business creator.\\n\\n\\n(01:06:51) Vivian Tu shares where to find her book and online.\\n\\n\\n\\n\\nWhat should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n\\nDid you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n\\nSubscribe to Leveling Up on iTunes\\n\\n\\nGet the non-iTunes RSS Feed\\n\\n\\n\\xa0\\nConnect with Eric Siu:\\xa0\\n\\xa0\\n\\nGrowth Everywhere\\n\\nSingle Grain\\n\\nLeveling Up\\n\\nEric Siu on Twitter\\n\\nEric Siu on Instagram\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'