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Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.\n\nWatch the full interview here: https://youtu.be/xGZg8IiDNSg\xa0\n\nDon\u2019t forget to help us grow by subscribing and liking on YouTube!\n\nTIME-STAMPED SHOW NOTES:\n\n\n(00:00) Vivian Tu shares her goal of being rich and desired wealth.\n\n\n(06:00) Focus on increasing earning power rather than saving.\n\n\n(07:16) Importance of learning and being selfish in job choices.\n\n\n(09:50) Vivian's mom's reaction to her leaving JPMorgan.\n\n\n(11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.\n\n\n(14:28) Why do rich people buy high-end fake bags?\n\n\n(16:04) Women providing for themselves and investing.\n\n\n(20:16) Being flexible in partnership roles.\n\n\n(21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.\n\n\n(21:51) Slow and steady investing is recommended for most people.\n\n\n(22:13) Chinese culture associates investing with luck and gambling.\n\n\n(23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.\n\n\n(25:09) Vivian's business made $3.2 million.\n\n\n(27:20) Vivian feels more fulfilled making $300k from her business.\n\n\n(30:26) Instagram is a powerful platform for Vivian's content.\n\n\n(33:01) Vivian Tu mentions the shift in attention spans and content delivery.\n\n\n(34:00) Vivian Tu shares her content creation process and time allocation.\n\n\n(37:31) Vivian Tu breaks down her revenue streams, with brand partnerships being the largest.\n\n\n(41:40) Pricing yourself as a creator.\n\n\n(42:30) Vivian Tu plans to expand into different mediums in the next five years.\n\n\n(43:49) Vivian Tu talks about the structure of her core team.\n\n\n(50:47) Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses.\n\n\n(53:01) Vivian values her friends who understand her experience.\n\n\n(54:43) Vivian believes friendships should be a cost-benefit analysis.\n\n\n(58:09) Some biases hinder certain minorities' success.\n\n\n(1:00:35) Vivian empowers diverse talent in her hiring decisions.\n\n\n(01:01:30) Vivian Tu talks about her family and work ethic.\n\n\n(01:04:17) Vivian Tu shares her experience as an Asian American business creator.\n\n\n(01:06:51) Vivian Tu shares where to find her book and online.\n\n\n\n\nWhat should I talk about next?\xa0Who should I interview? Please let me know on Twitter or in the comments below.\n\nDid you enjoy this episode?\xa0If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\nEric Siu on Twitter\n\nEric Siu on Instagram