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In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today!\n TIME-STAMPED SHOW NOTES:\n [00:21] Before we jump into today\u2019s interview, please rate, review, and subscribe to the Leveling Up Podcast!\n [00:38] The benefits of doing a post-mortem after you complete a project.\n [01:10] What prompted Eric to start a training program when the pandemic hit.\xa0\n [01:50] How the campaign for the program was received.\n [02:15] The problem Eric faced by not having a sales team for the program.\n [02:50] Some of the things that went really well for Eric.\n [03:50] Lessons learned from the failure of the training course.\xa0\n [05:27] If you don\u2019t have passion for your product, don\u2019t pursue it.\n \xa0\n Resources From The Interview:\n \xa0\n Traction\n Leveling Up\n \xa0\n Leave Some Feedback:\n \xa0\n What should I talk about next?\xa0Who should I interview? Please let me know on Twitter or in the comments below.\n Did you enjoy this episode?\xa0If so, please leave a short review here\n\n Subscribe to Leveling Up on iTunes\n\n Get the non-iTunes RSS Feed\n\n \xa0\n Connect with Eric Siu:\xa0\n \xa0\n Growth Everywhere\n Single Grain\n Eric Siu on Twitter