How To Build An Audience With A Book
b'While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the importance of having a strong message and using that message to build an audience. Tuning in, you\\u2019ll hear about why you should consider your book\\u2019s total addressable market before you write it, how understanding your audience will help you guide your marketing messaging, and how you can use your book to build your audience through other channels. Find out what we can learn from the success attained by the likes of Russell Brunson, Tim Ferriss, and Gary Vee through publishing books.\\n TIME-STAMPED SHOW NOTES:\\n [00:23] The two things you have to do if you\\u2019re writing a book: Have a message and be willing to put in the work.\\n [00:55] Why Eric wrote his book Leveling Up and how it ties in with his life\\u2019s mission.\\n [01:57] The importance of thinking about your book\\u2019s total addressable market.\\n [02:23] How if the message is strong enough it will spread.\\n [02:57] How understanding your audience guides your marketing messaging.\\xa0\\n [03:07] Thoughts on Russell Brunson and his success with book funnels.\\xa0\\xa0\\n [03:45] How you can use other channels along with your book to build your audience.\\n [04:21] How the publishing of books by Tim Ferriss and Gary Vee have led to their success.\\n [00:00] Closing thoughts on the value and timeless nature of books.\\n [05:31] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.\\n Resources From The Interview:\\n \\xa0\\n \\xa0\\n Leveling Up\\n \\xa0\\n Russell Brunson\\n \\xa0\\n DotCom Secrets\\n \\xa0\\n \\nTim Ferriss\\xa0\\n \\xa0\\n The 4-Hour Workweek\\n \\xa0\\n Gary Vaynerchuk\\n \\xa0\\n Crush It!\\n \\xa0\\n \\xa0\\n Leave Some Feedback:\\n \\xa0\\n \\xa0\\n What should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n Did you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n Subscribe to Leveling Up on iTunes\\n\\n Get the non-iTunes RSS Feed\\n\\n \\xa0\\n \\xa0\\n Connect with Eric Siu:\\xa0\\n \\xa0\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Leveling Up\\n Eric Siu on Twitter\\n \\xa0\\n Eric Siu on Instagram\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'