How Paid Media Is Becoming Commoditized (And What To Do About It)

Published: Feb. 16, 2023, 2 p.m.

b'Eric Siu shares how marketing is becoming harder but why it\\u2019s actually a good thing. Tune in to find out!\\nTIME-STAMPED SHOW NOTES:\\n\\n\\n[00:00] - Marketing is becoming harder\\n\\n\\n[00:47] - Diversify your creatives\\n\\n\\n[01:02] - How to maximize your data to launch successful marketing campaigns\\n\\n\\n[01:25] - Diversify your channel, here\\u2019s what it means\\n\\n\\n[01:45] - Becoming a T-shaped marketer\\n\\n\\n\\nWhat should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n\\nDid you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n\\nSubscribe to Leveling Up on iTunes\\n\\n\\nGet the non-iTunes RSS Feed\\n\\n\\n\\xa0\\nConnect with Eric Siu:\\xa0\\n\\xa0\\n\\nGrowth Everywhere\\n\\nSingle Grain\\n\\nLeveling Up\\n\\nEric Siu on Twitter\\n\\nEric Siu on Instagram\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'