How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs
b'Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don\\u2019t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he\\u2019s made, and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you\\u2019re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!\\n TIME-STAMPED SHOW NOTES:\\n [00:00] Before we jump into today\\u2019s interview, please rate, review, and subscribe to the Leveling Up Podcast!\\n [00:15] Today\\u2019s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).\\n [00:25] Introducing today\\u2019s guest Jake Tran, who creates business essays on YouTube.\\n [01:02] Why Jake chose to focus his video essays on money, power, and crime.\\n [02:16] Jake\\u2019s YouTube journey, and why his latest venture started with two channels.\\n [04:27] How trying to imitate someone else\\u2019s YouTube channel can inhibit your growth.\\n [05:47] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.\\n [07:43] The nature of creative work and the amount of time Jake typically spends on a video.\\n [08:15] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.\\xa0\\n [08:57] How having his video shared on a prominent channel boosted Jake\\u2019s numbers.\\n [10:11] An overview of Jake\\u2019s comprehensive research process.\\n [11:12] Jake\\u2019s insights on what to avoid if you\\u2019re trying to grow your YouTube channel.\\n [12:22] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.\\n [14:03] Jake\\u2019s economic model, his new Join button, and his long-term plan.\\n [16:31] Hear about Jake\\u2019s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.\\n [20:16] The surprising amount of times Jake has been recognized from his YouTube channel.\\xa0\\n [21:15] Jake\\u2019s top business tool and book recommendations.\\n \\xa0\\n Resources From The Interview:\\n \\xa0\\n Jake Tran\\n Jake Tran on LinkedIn\\n Jake Tran on YouTube\\n Jake Tran on Instagram\\n Jake Tran on TikTok\\n Graham Stephan on YouTube\\n Marques Brownlee on YouTube\\n \\xa0\\n Kurzgesagt: In a Nutshell on YouTube\\n \\xa0\\n Skype\\n Loom\\n Adobe suite\\n LEMMiNO\\n \\xa0\\n The 48 Laws of Power by Robert Greene\\n Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant\\n \\xa0\\n Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime\\n\\n \\xa0\\n Leave Some Feedback:\\n \\xa0\\n \\xa0\\n What should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n Did you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n Subscribe to Leveling Up on iTunes\\n\\n Get the non-iTunes RSS Feed\\n\\n \\xa0\\n \\xa0\\n Connect with Eric Siu:\\xa0\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Leveling Up\\n Eric Siu on Twitter\\n Eric Siu on Instagram\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'