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b"Although marketing has evolved a great deal over the past 100 years, the same principles still apply because human psychology has not changed. This is why is, no matter how complicated the marketing landscape gets, simple copywriting remains the most powerful. No-one knows this better than today\\u2019s guest, Craig Clemens, an exceptional copywriter, brand-builder, and positioner. As co-founder of Golden Hippo, a leader in direct-to-consumer marketing that builds innovative health, beauty, and pet care brands, Craig knows that it takes to connect with customers effectively. In this episode, we dive into Craig\\u2019s fascinating marketing journey, including some of the profound sales and life lessons he learned from his time as a telemarketer. We also gain insights into Craig\\u2019s copywriting process, where he highlights the importance of market research. He does not believe in selling products but instead offering unique solutions to people's problems. We also hear more about Golden Hippo and its distinct approach to building brands. Along with this, we touch on politics, where Craig dissects how effective marketing is key to building momentum and a dedicated support base. Tune in today!\\n TIME-STAMPED SHOW NOTES:\\n [00:21] Before we jump into today\\u2019s interview, please rate, review, and subscribe to the Leveling Up Podcast!\\n [01:07] Craig\\u2019s background and his journey from telemarketing to where he is now.\\xa0\\n [04:38] Some of the biggest lessons that Craig learned from his time in telemarketing.\\xa0\\n [06:16] Craig\\u2019s recommendations about the best copywriting resources.\\n [07:28] Why successful companies are some of the best examples of great copywriting.\\n [09:29] Hear why you should be wary about studying venture-backed companies\\u2019 ads.\\n [10:59] What Craig\\u2019s daily copywriting and creative process looks like.\\xa0\\n [12:17] The unique things about market research compared with other types of research.\\n [13:56] Why good copywriting is about doing the simple things really well.\\n [14:25] Gary Halbert\\u2019s copywriting advice and some of his seminal work.\\n [17:56] Golden Hippo\\u2019s current hiring needs and reopening their offices.\\xa0\\n [18:28] Details about Craig\\u2019s company before Golden Hippo, Breakthrough Media.\\n [19:56] Golden Hippo\\u2019s founding story and current employee numbers.\\n [21:13] Hear more about Golden Hippo\\u2019s unique culture around each of their brands.\\n [22:32] The ads that Craig has written have generated over $1 billion in sales revenue!\\n [24:16] Important lessons that Craig has learned about leadership as his career has evolved.\\n [27:23] Marketers and founders that Craig is currently following.\\n [28:46] Craig\\u2019s take on politics and the role that marketing plays in the political landscape.\\n [33:37] Hear about Craig\\u2019s favorite business book and best business tool.\\n \\xa0\\n Resources From The Interview:\\n \\xa0\\n Craig Clemens Twitter\\n Craig Clemens Instagram\\n Craig Clemens LinkedIn\\n Golden Hippo\\n Eben Pagan Double Your Dating\\n Claude C. Hopkins\\n Robert Collier\\n Eugene Schwartz Alexa\\n Crunchbase WeWork\\n Breakthrough Advertising Robert Pittman\\n Gary Halbert\\n Hemingway Editor\\n Rachel Hollis\\n The Boron Letters\\n Tribal Leadership\\n Russell Brunson John Reese\\n Dean Graziosi\\n Tony Robbins Brendon Burchard\\n Donald Trump Twitter\\n Mike Bloomberg\\n Barack Obama\\n Tim Ryan\\n \\nMust read book: Ready, Fire, Aim\\n\\n \\xa0\\n Leave Some Feedback:\\n \\xa0\\n What should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n Did you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n Subscribe to Leveling Up on iTunes\\n\\n Get the non-iTunes RSS Feed\\n\\n \\xa0\\n Connect with Eric Siu:\\xa0\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Eric Siu on Twitter\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"