Staying ahead of the pack and knowing what the next big thing is is not an easy skill, but it’s one today’s guest, Clinton Sparks, has mastered. As a Grammy-nominated producer, with over 75 million records sold, it would have been easy for Clinton to rest on his laurels and stick with music only. Instead, he is the former Vice President for Business Development at FaZe Clan, a professional esports company, author, and founder of Get Familiar Radio. Sparks recently resigned from Faze and started the worlds most diverse gaming organization called XSET.
We kick off the show by learning more about esports and why Clinton thinks marketers should be paying more attention to it. He talks about the importance of understanding this young, internet-savvy generation who can spot inauthentic advertising a mile away. We find out more about how to properly speak to gamers and discover what resonates with them. We then turn our attention to how Clinton’s upbringing fostered his entrepreneurial spirit and the value of building enduring relationships. Clinton struggled to find his place in the world, but through hard work, honoring his relationships, and showing empathy, he has managed to succeed. From there, we move onto the younger generation’s desire for fame over greatness and how the culture of instant gratification has devalued the true meaning of the hustle. Throughout the episode, Clinton highlights the importance of your reputation and ensuring that business deals are about reciprocity over financial gain. We wrap the show up with a look at what is on the horizon in the esports world along with the main takeaways from Clinton’s book, How To Win Big in The Music Business. Tune in today!
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