How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation
b'Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company\\u2019s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you\\u2019ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche\\u2019s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more!\\n TIME-STAMPED SHOW NOTES:\\n [00:00] Before we jump into today\\u2019s interview, please rate, review, and subscribe to the Leveling Up Podcast!\\n [00:15] Introducing today\\u2019s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation.\\n [00:48] Introducing today\\u2019s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.\\xa0\\n [02:40] How Phillip went from being an investor to a high-level employee at Avalanche.\\n [04:59] An overview of Avalanche, how it works, and what they do.\\n [06:39] Why Avalanche is a layer one blockchain.\\xa0\\n [06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum.\\n [07:36] An overview of Avalanche\\u2019s unique marketing strategy.\\n [09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness.\\n [11:10] An overview of Avalanche\\u2019s recent summit.\\n [12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games.\\n [15:00] Insights into Avalanches\\u2019 plans to scale.\\xa0\\n [15:43] A breakdown of Phillip\\u2019s current crypto investments.\\n [16:41] Phillip\\u2019s favorite book and how it applies to business.\\n [19:15] Phillip\\u2019s fondness for productivity management tools and his top picks.\\n [19:55] Find out how to learn more about Phillip and Avalanche online.\\n Resources From The Interview:\\n \\xa0\\n Avalanche\\n Phillip Liu Junior on Twitter\\n Ava Labs on Twitter\\n Ava Labs\\n \\xa0\\n Must read book: Thinking, Fast and Slow\\n \\xa0\\n \\xa0\\n Leave Some Feedback:\\n \\xa0\\n \\xa0\\n What should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n Did you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n Subscribe to Leveling Up on iTunes\\n\\n Get the non-iTunes RSS Feed\\n\\n \\xa0\\n \\xa0\\n "The NFT World is getting more competitive every day, and you don\'t want to get left behind!\\xa0Learn how to grow your NFT project:\\xa0www.youtube.com/c/LevelingUpOfficial"\\n \\xa0\\n Connect with Eric Siu:\\xa0\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Leveling Up\\n Eric Siu on Twitter\\n Eric Siu on Instagram\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'