Guillaume Cabane Reveals How 20% of Drifts Traffic Will Turn into 80% of Their Revenue Down the Road
b'Hi, everyone! Today I share the mic with Guillaume Cabane, Vice President of Growth at Drift, a conversational marketing platform that helps you turn your traffic into qualified meetings using their BOTS, 24 hours, seven days a week. Tune in to hear why a one-size-fits-all approach doesn\\u2019t work, how AI is\\xa0affecting\\xa0this type of marketing,\\xa0how\\xa0pitching specific ideas can\\xa0double or triple your conversion rate, and why\\xa0he tells potential customers their lead score as a way to draw them in.\\n Click here for show notes and transcript\\n Leave Some Feedback:\\n What should I talk about next? Who should I interview?\\u202fPlease let me know on\\u202fTwitter\\u202for in the comments below.\\n Did you enjoy this episode?\\u202fIf so, leave a\\u202fshort review here.\\n Subscribe\\u202fto\\u202fGrowth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n Connect with Eric Siu:\\n Growth Everywhere\\n Single Grain\\n Twitter @EricSiu\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'