Guillaume Cabane Reveals How 20% of Drifts Traffic Will Turn into 80% of Their Revenue Down the Road
Hi, everyone! Today I share the mic with Guillaume Cabane, Vice President of Growth at Drift, a conversational marketing platform that helps you turn your traffic into qualified meetings using their BOTS, 24 hours, seven days a week. Tune in to hear why a one-size-fits-all approach doesn\u2019t work, how AI is\xa0affecting\xa0this type of marketing,\xa0how\xa0pitching specific ideas can\xa0double or triple your conversion rate, and why\xa0he tells potential customers their lead score as a way to draw them in.\n Click here for show notes and transcript\n Leave Some Feedback:\n What should I talk about next? Who should I interview?\u202fPlease let me know on\u202fTwitter\u202for in the comments below.\n Did you enjoy this episode?\u202fIf so, leave a\u202fshort review here.\n Subscribe\u202fto\u202fGrowth Everywhere on iTunes.\n Get the non-iTunes RSS feed\n Connect with Eric Siu:\n Growth Everywhere\n Single Grain\n Twitter @EricSiu