GE Ep 30 [2014]: How Productivity App Lift Got 50,000 Customers Through Its Undervalued Marketing Strategy
b'Today we\'re talking to\\xa0Lift Worldwide\\xa0co-founder and CEO,\\xa0Tony Stubblebine\\xa0(relaunched as a coaching platform called Coach.me on January 1, 2015). With a brand messaging to "succeed at everything", Lift\\xa0helps you achieve goals by coaching you to success through guidance, encouragement and optional reminders.\\n Tony is a start-up junkie, previously serving as the CEO of CrowdVine Event Social Networks, part of the launch teams for companies like\\xa0Wesabe, and\\xa0Director of Engineering at Odeo.com and O\\u2019Reilly Media. Tony wanted to tap into the knowledge of personal coaching and package it into an app to help people become superhuman with the right support.\\n Click here for show notes.\\n Leave some feedback:\\n Who should I interview next?\\xa0Please let me know on\\xa0Twitter\\xa0or in the comments below.\\n Did you enjoy this episode?\\xa0If so, leave a\\xa0short review here.\\n Subscribe\\xa0to\\xa0Growth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n Connect with Eric Siu:\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Twitter @ericosiu\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'