GE Ep 197 [2017]: Hooked Author Nir Eyal On Mastering the Art of Habit-Forming Products
b"Hey everyone, in today\\u2019s\\xa0episode, I\\xa0share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book\\xa0Hooked: How to Build Habit-Forming Products.\\n Listen as Nir\\xa0discusses\\xa0the power of manipulation (and the two types of manipulation), the four essential elements\\xa0that create a hook to forming a habit, why it's not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter\\u2014key, successful companies who have mastered the art of forming habits.\\n Click here for show notes and transcript.\\n Leave Some Feedback:\\n What should I talk about next? Who should I interview?\\xa0Please let me know on\\xa0Twitter\\xa0or in the comments below.\\n Did you enjoy this episode?\\xa0If so, leave a\\xa0short review here.\\n Subscribe\\xa0to\\xa0Growth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n \\xa0Connect With Eric Siu:\\n Growth Everywhere\\n Single Grain\\n Twitter @ericosiu\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"