GE Ep 151 [2016]: How Data-Driven Marketing Can Provide Real-Time Insights 130x Faster
b'Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing\\u2019s impact on sales with the leading attribution and forecasting solution for B2B marketers.\\n Today we\\u2019ll be talking about how a data driven guy like Nadim saw\\xa0the\\xa0need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why\\xa0measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable;\\xa0and how\\xa0businesses can\\xa0save a ton of time by knowing precisely which\\xa0efforts are bringing in revenue and therefore where they should focus their energy and resources.\\n Click here for show notes and transcript.\\n Leave some feedback:\\n What should I talk about next? Who should I interview?\\u202fPlease let me know on\\u202fTwitter\\u202for in the comments below.\\n Did you enjoy this episode?\\u202fIf so, leave a\\u202fshort review here.\\n Subscribe\\u202fto\\u202fGrowth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n Connect with Eric Siu:\\n Growth Everywhere\\n Single Grain\\n Twitter @ericosiu\\n \\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'