GE Ep 139 [2016]: How Content Marketing Institute Founder Joe Pulizzi Got 165,000 E-mail Subscribers with 10x Content
b'Hey everyone! Today\\u2019s interview is with Joe Pulizzi, founder of Content Marketing Institute whose mission is to advance the practice of content marketing through online education, print, and in-person events. Joe is one of the leaders behind the entire content marketing movement and the author of Content Inc.\\n In today\\u2019s interview, we talk about why web traffic is a meaningless metric, the biggest mistake that startups make when it comes to content marketing, and how to deliver value to your audience that has nothing to do with your product or service.\\n Click here for show notes.\\n Leave some feedback:\\n What should I talk about next? Who should I interview?\\xa0Please let me know on\\xa0Twitter\\xa0or in the comments below.\\n Did you enjoy this episode?\\xa0If so, leave a\\xa0short review here.\\n Subscribe\\xa0to\\xa0Growth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n \\xa0Connect with Eric Siu:\\n Growth Everywhere\\n Single Grain\\n Twitter @ericosiu\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices'