GE Ep 137 [2016]: MongoDB CMO Meagen Eisenberg On Building Specific Nurture Programs Based on Buyer Persona
b"Hi everyone! Today's interview is with\\xa0Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She\\u2019s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.\\n Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create\\xa0a simple persona.\\n Click here for show notes.\\n Leave some feedback:\\n What should I talk about next? Who should I interview?\\xa0Please let me know on\\xa0Twitter\\xa0or in the comments below.\\n Did you enjoy this episode?\\xa0If so, leave a\\xa0short review here.\\n Subscribe\\xa0to\\xa0Growth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n \\xa0Connect with Eric Siu:\\n Growth Everywhere\\n Single Grain\\n Twitter @ericosiu\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"