GE Ep 128 [2015]: How 10X Content Marketing Got SnackNation 10x in ARR in 1 Year
b"Hey everyone! Today\\u2019s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending \\u2013 Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.\\n Click here for show notes--as well as to\\xa0get a sample SnackNation box and a FREE\\xa0100-page guide\\xa0to creating an awesome office!\\n Leave some feedback:\\n What should I talk about next? Who should I interview?\\xa0Please let me know on\\xa0Twitter\\xa0or in the comments below.\\n Did you enjoy this episode?\\xa0If so, leave a\\xa0short review here.\\n Subscribe\\xa0to\\xa0Growth Everywhere on iTunes.\\n Get the non-iTunes RSS feed\\n \\xa0Connect with Eric Siu:\\n Growth Everywhere\\n Single Grain\\n Twitter @ericosiu\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"