Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon
b"In today\\u2019s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today\\u2019s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I\\u2019ll Sleep When I\\u2019m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it\\u2019s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you\\u2019ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!\\n TIME-STAMPED SHOW NOTES:\\n [00:00] Before we jump into today\\u2019s interview, please rate, review, and subscribe to the Leveling Up Podcast!\\n [00:15] Today\\u2019s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.\\n [00:15] Introducing today\\u2019s guest Matt Colon, Global President of Music at YMU.\\n [01:02] Matt\\u2019s background and some of the figures he\\u2019s worked with like Steve Aoki.\\n [02:12] An overview of how the world of NFTs relates to the music industry in general.\\n [04:48] What NFTs can accomplish for musicians.\\n [06:58] Matt\\u2019s perspective on the value of NFTs and the concept of ownership in the digital age.\\n [10:23] How Steve Aoki is tackling NFTs and mobilizing his fanbase.\\n [12:10] Steve\\u2019s broad reach and his incredible touring record.\\xa0\\n [12:43] A breakdown of the tokenized community they have built for Steve Aoki.\\n [14:25] A0k1verse and the long-term goals of their NFT project.\\n [18:20] The documentary I\\u2019ll Sleep When I\\u2019m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve\\u2019s brand.\\n [19:59] How its Netflix release changed the documentary\\u2019s impact.\\n [21:14] Steve\\u2019s relationship with the director and how the documentary became a father-son story.\\xa0\\n [24:06] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.\\n [28:45] Matt shares his favorite book of the moment.\\n [29:06] Why you shouldn\\u2019t have to micromanage your employees.\\n [31:44] That\\u2019s it for today! Don\\u2019t forget to rate, review and subscribe!\\n \\xa0\\n Resources From The Interview:\\n \\xa0\\n A0k1verse\\n Matt Colon on Instagram\\n Matt Colon on Twitter\\n Doodles\\n Doodles NFT\\n \\xa0\\n I\\u2019ll Sleep When I\\u2019m Dead\\n Must-read book: No Rules Rules: Netflix and the Culture of Reinvention\\n\\n \\xa0\\n \\xa0\\n Leave Some Feedback:\\n \\xa0\\n \\xa0\\n What should I talk about next?\\xa0Who should I interview? Please let me know on Twitter or in the comments below.\\n Did you enjoy this episode?\\xa0If so, please leave a short review here\\n\\n Subscribe to Leveling Up on iTunes\\n\\n Get the non-iTunes RSS Feed\\n\\n \\xa0\\n \\xa0\\n Connect with Eric Siu:\\xa0\\n \\xa0\\n Growth Everywhere\\n Single Grain\\n Leveling Up\\n Eric Siu on Twitter\\n Eric Siu on Instagram\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"