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b"Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com.\\n\\n \\n\\n**In This Episode, You'll Learn:** \\n \\u2022 How he started teaching calligraphy online \\n \\u2022 How he overcame many challenges and positioned his style of calligraphy to stand out \\n \\u2022 The marketing channels he used to launch his first workshop without an email list \\n \\u2022 What motivated him to go from teaching in-person to teaching online \\n \\u2022 How he overcame his fear of technology to create his first online course \\n \\u2022 How he determined what to put into his intro course versus his advanced course \\n \\u2022 How he priced his first online course\\n\\n \\n\\n**References and Tools Mentioned:** \\n \\u2022 [Esteban\\u2019s website](http://www.gohitsushodostudio.com/) \\n \\u2022 Esteban\\u2019s [Introductory Shodo course](https://learnshodointro.teachery.co/page) \\n \\u2022 Esteban\\u2019s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing) \\n \\u2022 Teachery.co\\n\\n \\n\\n**Thanks for Listening!** \\n If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow)\\n\\n \\n\\nAnd, finally, don\\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\\n\\n \\n\\nLastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!"