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b"Welcome to another episode of The Zen Courses Show! Today\\u2019s guest is Philip Morgan, founder of PhilipMorganConsulting.com and author of The Positioning Manual.\\n\\n \\n\\nIn this episode, you'll discover the game-changer\\xa0for\\xa0effective\\xa0marketing. Enjoy!\\n\\n \\n\\n**In This Episode, You'll Learn:** \\n \\u2022 What positioning is and how it can help you sell more courses and other products \\n \\u2022 The cold, hard truth about self-paced courses and completion rates \\n \\u2022 How the live bootcamp model is differs from self-paced online courses \\n \\u2022 Why learners need more structure than we think \\n \\u2022 The pros and cons of hybrid courses \\n \\u2022 Non-salesy marketing strategies for introverts \\n \\u2022 Why you should build a minimum viable course (MVC) instead of focusing on perfection \\n \\u2022 Unconventional non-LMS ways to run your online course\\n\\n \\n\\n**Resources that Philip Mentions:** \\n \\u2022 [PhilipMorganConsulting.com](https://philipmorganconsulting.com/) \\n \\u2022 [The Positioning Crash Course](https://philipmorganconsulting.com/positioning-crash-course/) \\n \\u2022 [Prison Break Bootcamp](https://philipmorganconsulting.com/prisonbreak)\\n\\n \\n\\n\\u2022 [Free workshops](http://zencourses.co/freeworkshop) Philip and I are hosting on positioning and marketing your course\\n\\n \\n\\n**Thanks for Listening!** \\n If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow)\\n\\n \\n\\nAnd, finally, don\\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\\n\\n \\n\\nLastly, I want to say THANK YOU to Philip for sharing his story with us on The Zen Courses Show!"