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b"Welcome to another episode of The Zen Courses Show! Today\\u2019s guest is Tara McMullin. Tara is the founder of Quiet Power Strategy and What Works.\\n\\nThis episode is especially valuable for anyone who struggles with building and audience and knowing what their audience wants to learn. Enjoy!\\n\\n**In This Episode, You'll Learn:** \\n\\u2022 How getting turned down for a promotion fueled her start as an entrepreneur \\n\\u2022 Why she shut down her niche site to create a personal brand \\n\\u2022 Why she pivoted from 1-on-1 consulting to create her first course \\n\\u2022 The changes and trends in online courses since 2010, when Tara started teaching online \\n\\u2022 How offering services can set your online course up for success \\n\\u2022 Her experience teaching online courses via Creative Live \\n\\u2022 Strategies Tara uses to understand her audience at a deep level, so she can create better solutions for them \\n\\u2022 Why you should stop making ideal client profiles (and what to do instead) \\n\\u2022 How to use social media to research your audience\\u2019s problems\\n\\n**References and Tools that Tara Mentions:** \\n\\u2022 Quiet Power Strategy \\n\\u2022 Tara\\u2019s personal site: explorewhatworks.com \\n\\u2022 CreativeLive \\n\\u2022 Twitter handle: @taragentile\\n\\n**Thanks for Listening!** \\nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show.\\n\\nI read every review and I'd love to read yours. Click here to leave a review.\\n\\nAnd, finally, don\\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\\n\\nLastly, I want to give a huge THANK YOU to Tara for sharing her story and insights with us on The Zen Courses Show!"