ZCS024: Launching Your Course: Strategy, Videos and Pivoting with Emmy Wu
b"Welcome to another episode of The Zen Courses Show! My guest today is Emmy Wu from emmywu.com. Emmy is a videographer and editor who helps online entrepreneurs create amazing, heart-centered launch videos that get results.\\n\\nIn this interview, you\\u2019ll learn how she successfully launched her course, Craft to Camera\\u2014even with a small list, the wrong price and stage fright. Plus, she shares some tips for making stellar launch videos. Enjoy!\\n\\n**In This Episode, You'll Learn:** \\n\\u2022 What kept her going after she quit her job to become an entrepreneur \\n\\u2022 Why it\\u2019s so important to tell your story \\n\\u2022 Why video should be part of your launch strategy \\n\\u2022 How her course, Craft to Camera, helps you tell your story on camera \\n\\u2022 Why you don\\u2019t need a huge list to launch your online course \\n\\u2022 The pros and cons of using Google Hangouts in your course \\n\\u2022 How pivoting and re-pricing helped her overcome an unsuccessful launch \\n\\u2022 What positioning is and how it helps your course launch \\n\\u2022 Tips for improving your launch videos\\n\\n**Links and Resources Mentioned:** \\n\\u2022 [Emmy\\u2019s website](http://www.emmywu.com/) \\n\\u2022 [Craft to Camera](https://www.crafttocamera.com/) \\n\\u2022 [OptimizePress](https://www.optimizepress.com/) \\n\\u2022 [Emmy's favorite video gear](http://www.emmywu.com/my-faves/) \\n\\u2022 Twitter handle: @emmywumedia\\n\\n**Thanks for Listening!** \\nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review](http://bit.ly/zencoursesshow).\\n\\nAnd, finally, don\\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\\n\\nLastly, I want to say THANK YOU to Emmy for sharing her experience and expertise with us on The Zen Courses Show!"