ZCS018: Brennan Dunn - The Story, Mistakes and Learning Behind His Signature Course

Published: Jan. 20, 2016, 9 a.m.

b"My guest today is Brennan Dunn from [doubleyourfreelancing.com](http://doubleyourfreelancing.com/). Brennan teaches freelancers how to get more clients, grow their business and develop systems.\\n\\nHis two signature courses are Double Your Freelancing Rate and Double You Freelancing Clients. Today, we\\u2019ll dive in to his story and why he created his online courses. Enjoy!\\n\\n**In This Episode, You'll Learn:** \\n\\u2022 His scariest moment of entrepreneurship \\n\\u2022 Star Wars vs Star Trek: where Brennan stands \\n\\u2022 How his childhood influenced his decision to become an entrepreneur \\n\\u2022 How listening to people\\u2019s questions influenced every product he\\u2019s ever made \\n\\u2022 Why courses are more transformative than ebooks \\n\\u2022 Why he converted his first digital product into a course (and what he added to make it actionable) \\n\\u2022 His struggle with doubt and how he overcame it \\n\\u2022 The worst thing you can do when you create your online course \\n\\u2022 Mistakes he made with his first launch of Double Your Freelancing Clients wasn\\u2019t successful\\u2014and how he fixed them \\n\\u2022 Why content and access are not enough \\n\\u2022 Strategies for validating whether your audience needs your course \\n\\u2022 The two big Whys for everything Brennan does\\n\\n**Links\\xa0Mentioned in This Episode:** \\n\\u2022 [Double Your Freelancing](http://doubleyourfreelancing.com/) \\n\\u2022 [Planscope](https://planscope.io/) \\n\\u2022 Brennan\\u2019s [courses](http://doubleyourfreelancing.com/courses/), Double Your Freelancing Rate and Double Your Freelancing Clients \\n\\u2022 [FreePricingCourse.com](http://doubleyourfreelancing.com/free-pricing-course/) \\n\\u2022 Twitter handle: [@brennandunn](https://twitter.com/brennandunn)\\n\\n**Thanks for Listening!** \\nEnjoy this episode? I'd love it if you'd leave an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here](http://bit.ly/zencoursesshow) to leave a review.\\n\\nAnd, finally, don\\u2019t forget to subscribe to the show on [iTunes](http://bit.ly/zencoursesshow) to get automatic updates. If you have an Android phone, you can subscribe on [Stitcher](http://bit.ly/zcsstitcher).\\n\\nLastly, I want to say THANK YOU to Brennan for hanging out and sharing his expertise on The Zen Courses Show!"