LUYC 108: Using Content Strategy to Grow Your Business with Kim Doyal
b'Hey family! In this episode, I\\u2019m joined by Kim Doyal, content marketing strategist and creator of Content Marketing Secrets. She is here to talk about her course and how to develop a content strategy that drives growth.\\n\\nYou don\\u2019t get good at something by not doing it.\\n\\nFive years after the death of her husband, Kim went all in on online business. Despite wanting to be an information marketer, she started out as The Wordpress Chick, building websites for clients. In 2018, she decided it was time to get back to what she loved and pivoted her focus to content marketing. She\\u2019s since launched her course, Content Marketing Secrets, which teaches online business owners how to develop and implement a customized content strategy.\\n\\nCheck out what Kim has to say about her course, the fundamentals of content strategy, and how to create content that drives traffic.\\n\\nEpisode Quotes\\n"Being able to let go of what it is supposed to look like is such FREEDOM."\\n"Nobody cares what you don\'t do."\\n"Go for it! Your dreams are worth pursuing. Know that you are going to get there."\\n"There is another way to live your life on your terms."\\n\\u201cContent strategy has to be being who you are and showing up genuinely and not needing everything you do to be attached to a conversion goal.\\u201d \\n\\nListen to Learn\\n1:03\\tGetting to know Kim Doyal, Rapid Five Questions\\n5:40\\tKim\'s entrepreneurial journey\\n12:44\\tOvercoming the fear of pivoting \\n16:48\\tWhat is content strategy? Why is it important?\\n19:05\\tHow to write content that drives traffic/leads\\n26:37\\tContent Marketing Secrets - course goal and who it\\u2019s for\\n36:10\\tHow Content Marketing Secrets started\\n44:20\\tMemberships vs. Courses\\n51:19\\tExciting things coming up from Kim, website link \\n\\nGet the Bonus Episode!\\nJoin us in the bonus segment! It\\u2019s a great conversation about content strategy and some tips on how to consistently create great content. Grab it here: https://get.zencourses.co/extra'