LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses!
b'What\\u2019s up, everybody! We\\u2019re changing things up this week with a solo episode. I\\u2019m excited to share this with you because I dig into some key things you need to be thinking about.\\n\\nFirst: the state of online marketing. What\\u2019s going on, and how will it affect online courses? I\\u2019ll also share a bit about building community and making sales. You\\u2019ll hear some of the lessons I\\u2019ve learned and the tools I recommend for improving and growing your business. Lastly, you\\u2019ll get the scoop about what\\u2019s coming up for Zen Courses and the Level Up Your Course Podcast; I\\u2019ve got some fun and exciting things planned for this summer!\\n\\nMake sure you are part of my email list to keep you updated. Sign up at zencourses.co/newsletter. \\n\\nEpisode Quotes\\n"Solopreneurs are realizing the importance of learning & engagement and sales & marketing."\\n"Improving learning and focusing on sales & marketing must go together. It is not an either/or game."\\n"A social component needs to be present in online courses."\\n"Having a self-paced course on its own is not enough; there needs to be a community."\\n"When it comes to education, people should be able to have that deep work or engagement that they need to get something done."\\n"It\'s not enough to just focus on instructional design, marketing is part of it."\\n\\nListen to Learn\\n01:09\\tWhat can you expect in this episode?\\n02:45\\tState of the online market - then and now \\n05:43\\tThe resurgence of high ticket coaching programs \\n07:31\\tOverview of Bloom\'s 3 Domains of Learning and the importance of having a community\\n08:58\\tWhy more people are out of Facebook? Where are they going? \\t\\n13:19\\tPersonalization and using videos in your content\\n15:21\\tWhat\'s happening with Zen Courses\\n17:14\\tLessons I have learned from Q1 - things to change and improve\\n23:38\\tWhat\'s coming up for summer 2019 - updates, future interviews\\n\\nJoin my email list and get the latest updates about Zen courses. Sign up here: https://get.zencourses.co/newsletter'