Natura A Global Company with a Purpose
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Joao Ferreira the CEO Latin America of Natura talks with Uwe Schulte Leader of The Conference Board\\u2019s Global Sustainability Centre about the roots of Natura\\u2019s \\u201creasons to exist\\u201d. Since 1969 Natura has been emphasising their ambition to sell products and services that promote the harmonious relationship of the individual with oneself, with others and with nature. In this podcast Joao Paulo explains how this purpose is integrated in all business decisions and how it has influenced the growth and success of his company.
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